Banner Relationship Management provides the core constituent relationship management (CRM) capabilities your institution needs to strengthen and enrich connections with your prospects, students, and alumni. Flexible targeting and segmentation capabilities—based on any of the rich constituent data available in Banner today—combine with multi-channel communication capabilities and campaign and event management tools to help you deliver consistently superior experiences to everyone touched by your institution.
Banner Relationship Management’s CRM capabilities cross departmental boundaries and persist through each phase of the constituent lifecycle. You can recruit students more effectively with admissions funnel tracking capabilities and rating calculations like desirability and probability. You can use robust early alert functionality that incorporates faculty feedback to promote better student persistence. And you can maintain ties with students beyond graduation with the right kind of information and services. This holistic approach means that you can be more effective at targeting and enrolling prospects, engaging and retaining students, and connecting and cultivating alumni.
Banner Relationship Management can help your institution:
- Identify, recruit, and commit prospective students
- Design more effective strategies, programs, and campaigns
- Improve the student experience through better engagement
- Identify and engage at-risk or excelling students with robust early alert tools
- Improve your retention results and increase student success
- Increase alumni participation and engagement
- Build a legacy of loyalty and support