SunGard Higher Education Named as a CRM Market Leader in New Ovum Industry Solutions Guide

 

MALVERN, Pa., July 22, 2010 — Industry analyst firm Ovum, part of the Datamonitor Group, has recognized SunGard Higher Education’s Banner Enrollment Management Suite as a leading constituent relationship management (CRM) solution in the recent Industry Solutions Guide: Selecting a CRM Vendor in the Higher Education Market, based on technology strength, market impact, and ability to support the student lifecycle. 

 

“Higher education teeters on the brink of widespread CRM adoption,” noted Nicole Engelbert, practice leader at Ovum and author of the report.  “Economic challenges resulting from the recession have prompted institutions to evaluate CRM solutions as a way to provide better communication and better service throughout the full constituent lifecycle, ultimately resulting in improved enrollment, retention, and graduation rates.  SunGard Higher Education emerged as a top vendor that any institution looking at CRM solutions should consider.”

 

Ovum recommends that institutions considering CRM solutions should shortlist SunGard Higher Education based on its industry-leading solutions, strong market position and wide acceptance as best-of-breed.

 

The report states, “The Banner Enrollment Management Suite is a thoughtful and practical interpretation of what CRM should be for the higher education industry. Colleges and universities will find that the solution addresses their most pressing relationship management needs today and into the future with very little disruption or risk from an implementation and end-user adoption perspective. Consequently, Ovum recommends that when selecting a CRM solution, institutions should shortlist SunGard Higher Education.”

 

“We have worked very hard to listen to our customers and develop what they need to help them be successful in engaging prospects, students and alumni,” said Mark Zimmerman, vice president product management and strategy at SunGard Higher Education.  “That strong focus on customer need is core to our Open Digital Campus strategy of delivering flexible technology solutions that help our customers shape the future of their institutions.”

 

Timely and important aspects of CRM in higher education are discussed in the report, including market developments and considerations for institutions as they evaluate CRM vendors.  Key solution differentiators, such as deep integration with student information systems, availability of strong professional services, ability to support a 360 degree view of the student lifecycle, and strong analytic capabilities, are also evaluated.

 

To view the report, compliments of SunGard Higher Education, please visit www.sungardhe.com/crmsolutionsguide .

 

In addition, representatives from Ovum and Tarleton State University will host “How to select a CRM Vendor” a University Business webinar, sponsored by SunGard Higher Education.

Date: August 31, 2010

Time: Noon ET

Presenters: Nicole Engelbert, Ovum and Denise Groves, Tarleton State University

http://pe.wimba.com/eventreg/participant/registration.php?eventid=1299 

About Ovum

Ovum provides clients with independent and objective analysis that enables them to make better business and technology decisions. Our research draws upon over 400,000 interviews a year with business and technology, telecoms and sourcing decision-makers, giving Ovum and our clients unparalleled insight not only into business requirements but also the technology that organizations must support. Ovum is part of the Datamonitor group (www.datamonitor.com)

About SunGard Higher Education

SunGard Higher Education serves colleges, universities and foundations in 40 countries worldwide.  Through its Open Digital Campus strategy, SunGard collaborates with the higher education community and provides software and services to help institutions find better ways to teach, learn, manage and connect.  To learn more, please visit www.sungardhe.com .

About SunGard

SunGard is one of the world’s leading software and technology services companies.  SunGard has more than 20,000 employees and serves 25,000 customers in 70 countries.  SunGard provides software and processing solutions for financial services, higher education and the public sector.  SunGard also provides disaster recovery services, managed IT services, information availability consulting services and business continuity management software.  With annual revenue exceeding $5 billion, SunGard is ranked 380 on the Fortune 500 and is the largest privately held business software and IT services company. For more information, please visit www.sungard.com.

 

Trademark information: SunGard, the SunGard logo, Open Digital Campus, and Banner are trademarks or registered trademarks of SunGard Data Systems Inc. or its subsidiaries in the U.S. and other countries. All other trade names are trademarks or registered trademarks of their respective holders.